The manner of giving is worth more than the gift.

Buying gifts for special occasions can be stressful.

Do you ever feel like you’re seeing the same wedding favours over and over again? That your wedding will be so much like the one before that people merge them together? That disappointment you feel when you can’t purchase that perfect gift for someone because it’s from a high street shop and they’ve probably already got one, and making it that bit more personal isn’t an option?

Wouldn’t it be amazing if there was a handmade gift shop which created bespoke items just for you? A shop which would give you complete freedom over the appearance of your gift and offered free personalisation just to give it that extra touch? A shop where all items are completely exclusive and cannot be purchased anywhere else? Well, look no further.

We work with our customers to create the perfect gifts and favours for any occasion. We offer a one to one shopping experience to ensure the customer receives exactly what they want in their own unique style. That way, they can be confident their wedding favours won’t be turning up on someone else’s tables. We also cater for a variety of budgets, with various add ons you can make up a gift bundle or you can create just the one perfect gift and make it extra special with our free personalisation service.

I’m Emma, a mother, a part time civil servant and a side-preneur. I have no fancy call centres or 48 hour response forms, you send your query to me and I answer as soon as possible, I can send you mock ups for approval and tell you what stage your order is at immediately because I am the one designing, making and sending your order.

In the economical climate, you want the very best products for the most reasonable prices, and that’s what you get from Edge and Virtue. I have been running my own online businesses for the past three years and have picked up qualifications such as wedding planning along the way, in order to understand my customers needs better.
We believe in supporting other small businesses’ and keeping independent shops visible on the high street which is why we don’t sell in wholesale to big chain stores. We try to dispatch all of our items in environmentally friendly packaging and use animal-friendly ingredients.